"I design everything in house from our East London studio, collecting inspiration from art, nature and culture. Together with our makers, we build concepts around their skills to create our collections.
We hand sketch every silhouette, detail and print, then share them online, keeping feedback from our community in mind through the design process. Finding partners to source our fabric from with an equal commitment to ethics and sustainability is no easy task.
We only source from the most ecologically friendly and high quality suppliers we can find."
“We founded Birdsong based on our experiences working with marginalised women on the frontline, in women's organisations in the UK.
We are an ethical and sustainable fashion brand, but first and foremost we're a social enterprise. This means that even through tough times like this global crisis, our number one priority is the well being of our makers.
With your support we can come out of this and continue to provide meaningful, dignified work and living wages to the local communities we support.
Thank you, we couldn't do this without you."
"I am proud to be one of the Birdsong makers (providing embroidery services). I have never felt that I am displaced as a migrant, feeling lost or I can’t fit in, but working with them has always made me feel at home, comfortable, accepted, safe, and understood.
They support migrants and create job opportunities. I admire their commitment and vision of enabling women from different background (my students and myself) to become independent, with no limitations such as who we are or where we come from."
Dress for the world you want
Pre-order, what is it?
Made for Joy.
Welcome to the most joyful way to shop. Clothing designed and lovingly handcrafted to order by our makers. Delivered with care. Worn by you again and again, and again. Making fashion work for us and the planet.
Because for us, every second of the journey matters. The moment you see a pattern that’s perfect for you. The excitement of knowing who’s making it, where, and how. The craft that goes into each stitch. The delight when it arrives at your door. A label signed by the person who made it in your hand. And that feeling of joy with every wear.
How it works.
Every month we release one new, limited-edition product. It’s available to pre-order and personalise all month: you choose the colours, details and measurements. Then our skilled workers bring it to life, right here in London. You’re updated every step of the way, so you can follow its story before it lands on your doorstep with a label signed by the maker. Ready for you wear it and love it.
Why do we do it?
Pre-order makes shopping better for everyone. You get a one-of-a-kind piece that’s all yours. Our skilled makers work in the best conditions – no unrealistic pressure, total control of their craft. And there’s no waste, so we’re doing the best by the planet we can. We make with joy so you can wear with joy.
Buy from one of our monthly Drops and you become the owner of a unique, handmade piece. Your colours, your details, your measurements. No waste or unsustainable turnarounds. Just stunning, artisan pieces created by our brilliant makers. A piece that’s truly unique, made just for you.
You’ll also find our permanent collection here too. With everything you need to fill your wardrobe with joy, day in and out. And watch out for slogan tee drops and artist collaborations. Lovingly made. Joyful to wear and own.