Birdsong. Made for Joy.
Founded in 2014, Birdsong is a social enterprise on a mission to create clothes people feel good about wearing and use our brand to inspire and implement change in the fashion industry. In April 2023 we launched Birdsong Ink, a print studio making low impact goods made by expert makers facing barriers to employment in the UK, with a focus on refugee and migrant women in Tower Hamlets, East London.
"My background is in fashion marketing, and through my career I’ve worked with a wide range of brands, varying in size and from high street to luxury. I am incredibly passionate about understanding the customer and what is important to them.
Birdsong is founded on a truly inspiring mission and is surrounded by a passionate community, over the next 5 years, I want the brand to grow whilst also staying true to both these things. "
“We founded Birdsong based on our experiences working with marginalised women on the frontline, in women's organisations in the UK.
We are an ethical and sustainable fashion brand, but first and foremost we're a social enterprise. This means that our number one priority is the well being of our makers.
With your support we can come out of this and continue to provide meaningful, dignified work and living wages to the local communities we support.
Thank you, we couldn't do this without you."
"I am a senior Governance professional that is passionate about seeing corporates make a positive impact on society at large.
Birdsong means a lot to me because it is providing me with an opportunity to make contributions that have a resulting positive impact on the community.
My dream for Birdsong is continued and steady growth as we break into the b2b sector."
"Since 2014 we've been on a mission to create clothes people feel good about wearing and use our brand to inspire and implement change in the fashion industry.
Our new venture Birdsong Ink, helps businesses produce in the most socially impactful and ecologically friendly way, specialising in eco-printed organic cotton t-shirts, tote bags and sweatshirts.
By working with Birdsong you are partnering with a Bcorp certified, Living Wage employer and winner of the Queen's Award for Sustainable Development in 2022.
We can't wait to work with you!"
"I have spent the past four years in various Investment roles at Bethnal Green Ventures, backing and supporting early-stage tech for good fund companies like Birdsong.
My dream for Birdsong is to become the go-to merch brand for small to medium businesses in the UK and Europe and to continue growing a local, UK-based maker community.
For me Birdsong represents the future of a more equitable fashion system and is vital in amplifying the voices of those who continue to be underrepresented and undervalued."
"I am proud to be one of the Birdsong makers (providing embroidery services). I have never felt that I am displaced as a migrant, feeling lost or I can’t fit in, but working with them has always made me feel at home, comfortable, accepted, safe, and understood.
They support migrants and create job opportunities. I admire their commitment and vision of enabling women from different background (my students and myself) to become independent, with no limitations such as who we are or where we come from."
For people who want to dress with joy, support makers and protect the planet.
Our Product Journey
Whether a brand, customer or business, buying from Birdsong makes fashion fairer for everyone.
We make with joy so you can wear with joy.
The Fibres We Use
It can often take 2,700 litres of water to make a single non organic cotton t-shirt, which is often irrigated, leaving water shortages.
The cotton used is farmed in the Indian region of Ahmadabad that receives up to 95% of its water from the monsoon rain.
It's also organic, meaning less harmful chemicals are used, and a much softer, kinder to skin final product. It is closed loop dyed, so no harmful chemicals are leaked out as pollutants in the process. No cotton from Uzbekistan or the Uyghur region of China is used - Indian cotton only.
Where Our Bases Are Made
Our base t-shirts are made by Earth Positive, in a factory based in Tamil Nadu, Southern India.
Our suppliers have reduced the C02 emissions from producing their t-shirts by 90%, certified by the Carbon Trust. This is achieved by low-impact organic farming, efficiency in manufacturing and transportation, and the use of renewable energy instead of the fossil fuel based grid electricity.
Our t-shirts are certified by:
• Oeko-Tex 100 Standard, Class I.
• Global Organic Textile Standard (G.O.T.S.)
• Carbon Trust 'Climate Neutral'.
• Fairtrade Labelling Association.
• Fair Wear audited.
Living wage premium payments have been made to all staff since 2016 and free sanitary products have been provided to all menstruating staff since 2017.
The tees are then ship freighted to us, saving carbon emissions compared to sending by air. The average t-shirt creates around 10.8kg of carbon emissions from cradle to grave. Our base tees create 671g of carbon.
Made in London for Living Wages
When only 2% of garment workers worldwide are paid a living wage, wearing Birdsong is a protest against the fast nature of the fashion industry, against the obsessive pursuit of trends and against the systematic abuse of women in the production line.
We know that you want more from your wardrobe but that the world of ethical, sustainable and local fashion can be a minefield. So we’ve ticked all the boxes for you.
Our products are made in fair, equitable conditions in Tower Hamlets by people otherwise facing barriers to work, with a focus on migrant and refugee women and we pay London Living Wages for the work that they do.
Every garment is made to order, to minimise waste. We don’t make more than we need to, or hold on to excess stock.
Local Social Impact
We work with communities in London. Our supply chain here is made up of grassroots organisations, charities and fellow social enterprises.
As a social enterprise we vow to:
• Rely on grants for less than 50% of our income.
• Reinvest at least 51% of profits back into our charity partnerships and the people they support.
• Keep our mission lock intact and enshrined in our legal documents. Our mission lock above is written into our company articles, and is legally binding.
Certified & Award-Winning
In 2022 we received our B Corp certification. B Corps are businesses that meet the highest standards of social and environmental performance, transparency and accountability.
We've been assed in five categories; governance, workers, customers, community and the environment.
Businesses need a score of 80 to become certified. the median score is 50. We've been awarded an outstanding score of 117.2.
We also won the Queens Award for Sustainable Development in 2022 and were voted Marie Claire's 'Most Sustainable Brand' in 2021.
Supporting women facing barriers to employemnt since 2014
2022 Impact Report Coming Soon