we're popping up in Soho. visit us at 48 poland street from 13th - 17th november we're popping up in Soho. visit us at 48 poland street from 13th - 17th november
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We'll be popping up from 13th-17th November

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48 Poland Street, London

48 Poland Street, London

We'll be popping up from 13th-17th November

Remarkable Women: Aoise Keegan Nooshabadi
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Remarkable Women: Aoise Keegan Nooshabadi

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The fresh face of our Birdsong summer campaign is Aoise, friend of the brand and founder of Supply Change. Supply Change is a platform that connects businesses with social missions - like Birdsong - to the public sector, helping them to have a greater social impact in their local communities. Whether that’s a local council partnering with a recycling plant that employs ex offenders, or a housing association paying people with disabilities to do their mail, every need has a feel good solution.

There are 100,000 social enterprises in the UK, but local councils and public institutions are still using solutions from purely profit driven private businesses. By connecting all kinds of social enterprises, large and small, to these business needs, Aoise and her co-founders hope to create a public infrastructure that’s good for people - and for planet - on every level.

“It was such a pleasure to work with Birdsong, what they do is amazing. Never have I come across a brand whose activism and sense of justice is woven so thoughtfully into their day-to-day practices."

Mainly public sector decision makers are still stuck in their ways, but Aoise hopes to shake that up, and reveal a new way of doing things. “I have a unique perspective, being a half-Iranian, half-Irish woman. I hope to bring some fresh and unrestrained thinking to the sector.” 

Though not an easy task to take on, Aoise’s ambitions to reshuffle the public domain, and flood it with fresh social businesses comes from a real belief in social enterprise, “Through the experience of co-founding Supply Change, I have fostered resourcefulness, innovative thinking and resilience. I strongly believe that every pound of public money spent is a vote cast for the kind of society we want to live in.”

Aoise says, “Take 'Recycling Lives' for example, a waste management social enterprise who, in the last two years, have created over £9m in social value through savings to society by rehabilitating and employing ex-offenders. This example shows how progressive procurement makes sense, however, it still wasn’t commonplace.” 

“It was such a pleasure to work with Birdsong, what they do is amazing. Never have I come across a brand whose activism and sense of justice is woven so thoughtfully into their day-to-day practices. We work closely with impact organisations at Supply Change and it's always great to see up-close the impact these organisations are creating. It's really exciting to spend time with brands and organisations who are leading the conscious business movement. Soon it will become the norm for purchasing decisions to be led by social value and we can look back and thank organisations like Birdsong for the work they did to pave the way."

Shop Aoise's favourite items below...