Fabric Deep Dive: Green Dress

Fabric Deep Dive: Green Dress

The fabric for our Green Dress is sustainably sourced TENCEL™ Lyocell, and the white-on-green floral motif is digitally printed here in the UK. If we were any other brand, maybe we’d leave it at that. We’d maybe throw in a couple of cool, sustainable sounding buzzwords, but that’s a neat way of telling you information about the fabric without making things complicated. The problem is, it also doesn’t give you any insight into what that means practically or ethically. We think transparency is so important, and the fashion industry lacks it! So here’s a bit more information about the fabric we’ve chosen for our Green Dress, with explanations for every step, so you can really understand what you’re getting when you buy one. 



TENCEL™ is a fabric made from wood fibres. The fibres for our green dress are from a forest in Mobile, Alabama, USA. The wood fibres come from sustainable wood sources, harvested from sustainably managed forests. Our suppliers have FSC & PEFC certifications to authenticate their sustainable credentials. The sustainable wood sources are great because it allows the production process to preserve resources and minimise environmental impact. 

Closed Loop

The TENCEL™ fabric is produced in a circular system that aims to keep raw materials in a closed loop, maximising their use and avoiding waste. The closed loop production process for our dress’s fabric is one that recovers and reuses more than 99% of the solvents used. So it saves what it does use, and there’s a minimal amount of waste. 

Our Suppliers

The fabric has been delivered to our suppliers in the UK by boat to minimise environmental impact. The fabric is made by Mozartex, a pioneering TENCEL™ Lyocell mill in Wuxi, China. They’ve been specialising in natural fibre fabrics since 1992, and have a track record as early developers for innovative dyeing and finishing techniques. They continually review the most eco-responsible methods to decrease their environmental impact, and their production methods focus on conserving water, energy and electricity. They’re also a member of SEDEX, an ethical trade organisation that focuses on improving working conditions in global supply chains. 

Digital Printing

The white on green floral motif is then digitally printed onto the fabric in Sussex, using eco pigments. Digital printing is one of the most environmentally friendly forms of textile printing. It has a minimal amount of single use-equipment, uses and wastes less water, and it uses 40% less energy compared to traditional printing. The inks our fabric printers use are non-hazardous and water based, so all in all it’s a great way to ensure environmental impact is minimised. 

And then...

The fibres are compostable and biodegradable in freshwater, marine and soil conditions. The fabric has certifications that give us peace of mind, knowing that it can decompose by bacteria without leaving toxic chemicals in the soil. This Tencel breaks down completely into non-toxic components like water or biomass, leaving no toxic chemicals. 


You can pre-order our Emerald Green Printed Maxi Dress, production will be taking place in April & May 2022.

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