20 Oct, 2020
have a confession: I used to be addicted to fast fashion. It all started when I went to university. Having a student loan at my dispersal and attending frequent parties obviously translated into weekly Missguided orders.
Like most girls my age, I found myself swept up in the frenzy. I made impulsive purchases as a reward, as therapy, as a “just because”. I even felt ashamed uploading the same outfit more than once to the ‘gram.
At the heart of this all was some serious fashion FOMO. Fashion FOMO - or the fear of missing out - is the anxious, exhausting need to keep up with the ever-changing fashion trends.